Digital Marketing “Digital Marketing Basics: SEO, Social & More”
http://“Digital Marketing Basics: SEO, Social & More”What Is Digital Marketing?
Digital marketing includes all marketing activities that take place online.
It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and email marketing to reach and engage target audiences across a range of channels.
Unlike traditional marketing, it offers measurable results, personalized messaging, and broad reach to attract, engage and influence customers
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What are the digital marketing channels?
The place to start when talking about digital marketing is the variety of digital channels available. There are seven main digital marketing channels you can use to drive traffic, engage prospects and convert.
.Search Engine Optimization (SEO)
.Social Media Marketing
.Content Marketing
.Email Marketing
.Text Messaging
.Affiliate Marketing
SEO marketing
Search Engine Optimization plays a huge role in digital marketing. After all, it determines how and where your content, product or service gets found online.
what is SEO in digital marketing and why is it important?
SEO consists of many elements, and knowing what they are and how they work is key to understanding SEO’s importance. The elements to include in your marketing are:
Keywords – Non-branded and branded keywords with high search rates and low competition
Local SEO – Locally focused content (directories) and keywords
Off-page SEO – External and third-party backlinks
Content – Keywords and internal links peppered through content
Search engine marketing – Paid marketing campaigns e.g. Google Ads, PPC, etc.
Social Media Marketing
Social media marketing is the use of social media platforms like Facebook, Instagram, TikTok, Twitter, and LinkedIn to promote products, services, or brands. It involves creating and sharing content, engaging with followers, running paid ads, and building a community to increase brand awareness, sales, and website traffic. Social media marketing helps businesses connect directly with their audience, gather feedback, and build relationships in real-time
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Instead of directly promoting products, it provides useful information that helps customers solve problems or make decisions, thereby building trust and long-term relationships. Common formats include blogs, videos, social media posts, ebooks, and newsletters. The ultimate goal of content marketing is to drive profitable customer actions like purchases and subscriptions.
Email Marketing
Email marketing is still one of the most effective digital marketing channels, though many people associate it with spam and treat such messages accordingly. Many digital marketers use their other digital marketing channels to collect names for their email lists. Then, through email marketing, they try to turn those leads into customers.
Text Messaging
Text messaging, also known as SMS (Short Message Service), is a communication method that sends short text messages between mobile devices. In marketing, text messaging (or SMS marketing) is used by businesses to send promotional messages, alerts, offers, reminders, and notifications directly to customers’ mobile phones. It is a direct and immediate way to reach audiences with high engagement rates since most texts are read quickly after delivery. Text messaging is often used for time-sensitive information, customer updates, and personalized marketing communication.
Affiliate Marketing
Affiliate marketing is a form of online promotion whereby an individual–known as an affiliate–endorses goods or services from another firm (the merchant or advertiser).
They receive payment whenever their special affiliate link generates a sale or other required action.
How Affiliate Marketing Works:
1. Join an Affiliate Program: You sign up for a company’s program (like Amazon, Flipkart, or ShareASale).
2. Promote Products: You choose products you like and promote them using a special link provided by the program.
3. Traffic & Sales: When someone clicks your link and makes a purchase, the sale is tracked.
4. Earn Commission: You earn money based on the agreed commission—this could be a percentage of the sale or a fixed rate.
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